Republic Services is an industry leader in U.S. recycling and non-hazardous solid waste disposal. I chose to rebrand this business and started by creating three logo concepts. My process included sketching 3 logos: pictorial, wordmark, and letterform, refining them in Illustrator, creating a logo animation in Photoshop, and implementing the logo in real-world applications. Each of my concepts were rooted in the company's values of customer focused simple solutions, reliability and environmental responsibility